The golden rules of writing impressive press releases Out of doubts, one of the fundamental elements of a media relations strategy is the preparation of the media kit: press kit, press release and photo gallery are the business card of a company or organization. And they are the starting point to open a dialogue with newsrooms. Here they are the…
FABRIZIO VIGNATI* “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Thus, in 1942, Winston Churchill commented on the Battle of El Alamein, glimpsing an uncertain – and,surely, still a long way off – final victory. And thus we speak today too, coming out of…
The future is hybrid The emergency imposed by Covid-19 has led to most events planned between the second and third quarter of 2020 being cancelled. Some were postponed by a few months or even to next year. Others, however were converted into digital experiences. To gauge the extent of the economic damage, one need look no further than this figure:…
What is changing the reality of communication? Covid19 has triggered an immediate change in tone and perspectives not only in Italy but all over the world. When the lockdown was declared here in Italy, I had just acquired two clients in the food sector: Fuzion Food, a restaurant in Turin (Italy), and We’re Smart, a Belgian association that produces guides…
In times of change, innovative companies look for intelligent solutions. We live in such times, and they represent an opportunity. It would be presumptuous to claim that tomorrow everything will be the same as yesterday. Anyone still dreaming of this has not yet realized what is going on – and is best left asleep. That way, those who do want…
