PR-B: Bold by design,
boutique by choice.
When we launched PR-B in 2020, we had one clear mission: to build a multilingual, cross-border PR & content agency for a world in flux: agile, people-first, and laser-focused on what’s next.
Even then, we knew something had to change. Traditional comms felt stale. Institutions were stuck. Innovation was happening, but it wasn’t being told right. So, we created a new kind of agency: one built on real stories, real people, and real relationships. Today, that belief powers everything we do and we’re more certain than ever: smart stories can move the world forward.
To keep pace with that world, we evolve constantly. Grounded in openness, inclusion, and creative pragmatism, we work as your partner, with tech as our sharpest tool to reach the right people, in the right way, at the right time.
Boutique by name.
Plan B by nature.
The “B” in PR-B stands for “boutique” and we don’t just mean small. We mean sharp, bespoke, human.
And if traditional agency models feel like yesterday’s news?
We’re your Plan B, built for tomorrow.
We work shoulder-to-shoulder with you, not top-down. No one-size-fits-all.
Just real collaboration, high-caliber thinking, and the belief that in a world spinning fast, human connection and sharp strategy are your strongest currencies.
We support you…
…with topics we believe in
…with services we master
…in markets we know inside-out
Local roots. European reach. Global perspective.
We’re entrepreneurs, communicators and creatives, each bringing deep sector knowledge and local insights from key European hubs.
Arnaud
Innovation is our playground.
Change is our comfort zone: Our core areas of expertise
Smart Health
Life sciences, MedTech, digital health
Smart Spaces
Urban mobility, connectivity, future neighborhoods
Smart Factories
Industry 4.0, robotics, logistics, new work
Smart Finance
Fintech, LegalTech, new banking models
Smart Society
Education tech, research, future of learning
Smart Together
Communities, NGOs, advocacy
We turn stories into strategy.
And strategy into action: Our core services
Bold Strategy
Brand perception & positioning
Reputation & change communications
Multilingual Content
Brand journalism & corporate publishing
Copywriting that connects — long or short
Cross-Border Awareness
Press office & stakeholder relations
Employee & community communication
More than an agency.
A network of bold collaborators.
We know what we do best, and we know when to bring in the best. That’s why we’ve built a trusted partner network to help you scale, adapt, and thrive globally.
More agency firepower
EPOS
Brand Marketing for Tech Companies,
from Düsseldorf
Comboca
Start-up communication & other things,
from Madrid
VOX Company
Promoting a better world,
from the heart of Milan
More specialist skills
atlana
Our first choice for you when
it comes to Digital dev
TechItForward
Access to innovation
from the start-up nation
Pinknotred
Financial Communication
from the financial place
More fruit
In the field of healthcare PR and marketing, we provide dedicated services as the Eat More Fruit European network.
Together we help organisations navigate the complexities of the healthcare landscape both on the continent and in the UK.